Paper
Tourist Behaviors in Online Booking: A New Research Agenda
- Authors:
- Wen Chen; Xianhao Xu; Hongxia Peng
- Abstract
- Online travel booking has been adopted by an increasing number of tourists. The paper reviews the literature from the three stages of online booking and summarizes the research findings in online information search, determinants of online booking and online booking loyalty. Based on the literature review, the paper consequently proposes a new research agenda for tourist behaviors in online booking, and recommends empirical methods for future research. The study not only provides a comprehensive understanding of consumer behaviors for the tourism marketers, but also sheds light on the future research in online booking.
- Keywords
- Tourist Behaviors; Online Travel Booking; Online Booking; Online Information Search; Loyalty
- StartPage
- 280
- EndPage
- 285
- Doi